Challenges in UX field: observations and explorations
Zhengjie Liu, Founding Director of Sino European Usability Center (SEUC), Professor at Dalian Maritime University. He has been involved in HCI since 1989 as a pioneer in China and especially has helped the germination and growth of user experience (UX) practice in industry in this country. He has over 17 years’ experience in providing consultancy and training to industry including many multinational Fortune 500 companies. His areas focus on human-computer interaction design especially issues related to UX, user-centered design and innovation methodologies and future UX practice. He has served on roles at ACM SIGCHI executive committee supporting HCI growth in the developing world and at IFIP TC.13 Committee on HCI. He is on the editorial board of several journals in HCI and a member of several ISO working groups on usability and human-centered design. He is awardee of IFIP TC13 Pioneers Award (2013).